Impact of Online Customer Feedback on Purchase Decision in E-commerce

Author(s): Prashant Trivedi, Preeti Tiwari and Pooja Singh

Abstract:

The research project titled “Impact of Social Media on Youth” focuses on understanding how consumers make purchasing decisions in the digital shopping environment. With the rapid growth of e-commerce platforms, online shopping has become an essential part of modern consumer lifestyle, offering convenience, variety, and competitive pricing. The main objective of this study is to analyze the factors that influence consumers’ online buying behavior, such as price, product quality, brand trust, discounts, user experience, payment security, and delivery services. The study also aims to understand customer satisfaction levels and identify the challenges faced by online shoppers. For this research, both primary and secondary data have been used. Primary data was collected through a structured questionnaire from respondents, while secondary data was gathered from books, journals, websites, and reports related to e-commerce and consumer behavior. The findings of the study indicate that convenience, attractive offers, and wide product availability are the major reasons for online shopping. However, concerns like delivery delays, product mismatch, and data security still affect consumer trust. The study concludes that online shopping behavior is continuously evolving with technological advancements and increased digital awareness. It also provides suggestions for improving customer experience and strengthening trust in online platforms.

keywords:
Consumer Buying Behavior, Online Shopping, E-commerce, Customer Satisfaction, Digital Marketing, Purchasing Decision, Brand Trust, Consumer Preferences, Payment Security, User Experience.

Pages: 65-80     |    48 View     |    2 Download