A Study on Customer Satisfaction of Fafodil (AMB Farms and Foods International LLP) among Dindigul

Author(s): P Bharathipriya and Dr. B Velmurugan

Abstract:

The study aims to analyse the level of customer satisfaction towards Fafodil products and to understand customer perceptions regarding quality, price, packaging, and availability. The research is based on both primary and secondary data. Primary data was collected through a structured questionnaire using a 5-point Likert scale from 105 respondents in Dindigul district. Secondary data was collected from books, journals, and company-related sources. The study adopts a descriptive research design and uses simple random sampling for selecting respondents. Statistical tools such as percentage analysis, chi-square test, and correlation analysis were used to analyse the collected data. The results indicate that the majority of customers are satisfied with the quality and packaging of Fafodil products the findings suggest that while the company has a strong position in terms of product quality and customer trust, there is scope for improvement in areas such as product availability and promotional activities in the Dindigul district.

keywords:
Customer Satisfaction, Product Quality, Food Processing Industry, Fafodil product

Pages: 57-60     |    27 View     |    1 Download