Dropshipping: A Revolutionary Retail Business Model

Author(s): Harshdeep Kaur and Dr. Prabhdeep Kaur Gill

Abstract:

The rise of e-commerce has given birth to the dropshipping business model in India. In e-commerce sites, drop-shipping is an innovative, popular, and most preferred fulfilment method. Dropshipping helps many wholesalers and retailers to target stronger niches and scale up the profits with zero investment and without holding inventory. Even though the entry barriers are low, the competition is stiff because of the minimal startup cost and selling internationally without establishing a physical store. Most of the entrepreneurs got success with the dropshipping model that allows them to leverage specific platforms, strong branding and customer base, and digitalization. This paper is divided into 3 categories: mainly the understanding of the dropshipping market and the analysis of the Indian dropshipping market based on size and prominent success stories. The study is descriptive in nature. The data is collected through secondary sources such as research papers and websites.

keywords:
Dropshipping, Retail business model, E- Commerce.

Pages: 126-129     |    6 View     |    1 Download