Social-Commerce as a Leverage to Small Businesses

Author(s): Ritu Bhati

Abstract:

o understand the growth of small business in India.
To overview the new trends and future of S-commerce
To examine the benefits and challenges of S-Commerce (Social Media Marketing) on small scale businesses (SMES) in India.
Thus, this research paper focuses on use of Social Media Marketing (SMM) by Indian SMEs and its Challenges and Benefits and understanding the emergence, growth and increase of Indian S-commerce and its positive impact on small scale industries. To understand the impact of S-commerce on small scale this paper embodies the methodology of thorough investigation in current literature, usage of secondary data from a variety of sources, which include esteemed outlets such as articles, books, newspapers, journals, and annual reports, governmental and non-governmental publications and official company websites.

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Pages: 95-99     |    1 View     |    0 Download