The Role of Social Media in Political Campaign

Author(s): Dr. Appu U Rathod

Abstract:

This study explores the influence of social media on political campaigns, focusing on voter engagement and electoral outcomes. The results show that social media significantly influences voter engagement, campaign strategy, and electoral outcomes. The study findings reveal the important implications for politicians, campaign managers and policymakers seeking to leverage social media effectively. The study highlights the importance of social media in present political campaigns and their potential to influence democratic processes. This research contributes to our comprehension of the way social media influences politics and the implications it represents for democracy.

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Pages: 22-25     |    3 View     |    0 Download