Strategic Management in the Global Business Environment

Author(s): Dr. Supriya Rai, Tharun Adhithya and Shivaraaj

Abstract:

In today’s rapidly evolving global economy, strategic management plays a pivotal role in enabling organizations to achieve sustainable growth and competitive advantage. This study investigates the core principles, challenges, and applications of strategic management in the context of the global business environment. As businesses expand across borders, they are increasingly confronted with dynamic market conditions, cultural complexities, regulatory differences, and technological disruptions. Strategic decision-making in such a setting requires a deep understanding of both internal capabilities and external opportunities. The primary objective of this research is to examine how multinational companies formulate and implement strategic plans to remain agile and competitive in diverse international markets. A structured questionnaire was distributed among 120 respondents, including students, professionals, and business stakeholders, to gather insights on their perceptions and understanding of global strategic practices. The data collected was analyzed using percentage analysis and interpretation techniques to identify key strategic factors influencing global operations. The findings reveal that companies must align their strategies with global market demands while maintaining organizational flexibility and innovation. Factors such as cultural adaptability, digital transformation, risk management, and competitive positioning emerged as crucial determinants of success. This research emphasizes the importance of strategic thinking in navigating global complexities and suggests that organizations adopting proactive and well-integrated strategies are better positioned to thrive in international markets.

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Pages: 66-73     |    2 View     |    0 Download