Diversification: A Strategic Imperative for Indian Companies

Author(s): Roopali Patil and Rohit Patil

Abstract:

Diversification is a crucial strategy for businesses seeking growth and resilience in an increasingly volatile global economy. This article explores the concept of diversification, categorizing it into horizontal, vertical, conglomerate, and geographic forms. It highlights the benefits, such as risk mitigation, revenue growth, and competitive advantage, while addressing challenges like capital requirements and management complexity. By examining the diversification strategies of prominent Indian companies like Reliance Industries, Tata Group, Mahindra Group, ITC, and Adani Group, this paper illustrates how these organizations have leveraged diversification to achieve market leadership and resilience. The article also discusses lessons from failed attempts, emphasizing the importance of careful planning and execution. This comprehensive study underscores diversification’s role as a strategic imperative for Indian businesses aiming for sustainable growth.

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Pages: 138-140     |    2 View     |    0 Download