A Study on Investment Behaviour of Salaried Individuals in Satara City

Author(s): Dr. Rajeshkumar P Chetiwal

Abstract:

This study explores the investment behaviour of salaried individuals in Satara City, providing valuable insights into their financial decision-making behavior. A sample of 100 salaried individuals was selected using a convenience sampling method, and their investment preferences were analyzed. The study's findings indicate that salaried individuals in Satara City tend to prefer traditional investment instruments, such as fixed deposits, insurance, and real estate, over more modern options. The study also examines the factors that influence investment decisions, revealing that risk tolerance, financial goals, and tax benefits play a significant role in shaping investment choices. These findings have important implications for financial advisors, policymakers, and investors seeking to understand the investment behavior of salaried individuals in Satara City. The study's results can be used to inform the development of financial products and services tailored to the needs and preferences of salaried individuals in Satara City. Additionally, the findings can help policymakers design initiatives that promote financial literacy and inclusion, ultimately contributing to the economic well-being of individuals and the region. This study contributes to the existing body of literature on investment preferences, providing a nuanced understanding of the factors that drive investment decisions among salaried individuals in a specific geographic context. The insights gained from this study can be used to promote more informed investment decisions and improve financial outcomes for individuals and the broader community.

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Pages: 145-148     |    2 View     |    0 Download