A Study on Effectiveness of Advertising Techniques Adopted by FMCG Companies with Special Reference to Hul Brand, in Kadampazhipuram Panchayath

Author(s): Gireesh VP and Indu PP

Abstract:

Consumer-packaged goods (CPG), another name for fast-moving consumer goods (FMCG), are inexpensive goods that are sold quickly. These products are not long-lasting. The biggest manufacturer of fast-moving consumer goods in India is Hindustan Unilever Limited (HUL). The company launched more than 35 brands, including water purifiers, soap, detergents, shampoos, skin care products, toothpastes, cosmetics, tea, coffee, and packaged foods. In India, we can observe that FMCG firms have a lot of plans for their advertising. It is clear that this is due to the diverse clientele. Companies in the fiercely competitive Fast-Moving Consumer Goods (FMCG) sector are always looking for new and creative ways to draw in customers and increase sales. In this sector, advertising is an essential marketing strategy that helps FMCG companies build brand recognition, convey the advantages of their products, and influence consumers to buy.

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