Social Marketing is a Comprehensive Tool in Bringing Behavioural Changes in Society a Study with Special Referce to Tumkur

Author(s): Praveen Kumar TM and Lakshmi CK

Abstract:

Social marketing has emerged as a powerful strategy to influence individual and collective behavior for the greater social good. This study explores how social marketing serves as a comprehensive tool in initiating and sustaining behavioural change within society. By integrating marketing principles with social objectives, campaigns in areas such as health, environment, education, and public safety have successfully shifted attitudes, norms, and practices. The research analyzes various case studies and social marketing models to understand the mechanisms that drive change, the challenges involved in influencing deeply rooted behaviors, and the role of stakeholders including government, NGOs, and media. Findings indicate that when effectively designed and implemented, social marketing campaigns can lead to long-term Behavioral transformations, improved public welfare, and greater civic engagement. The study emphasizes the need for continuous innovation, audience research, and culturally relevant messaging to maximize impact.

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Pages: 52-55     |    1 View     |    0 Download