Ethical and Legal Issues in Electronic Commerce

Author(s): Shri. BG Kankanawadi and Smt. Pallavi S Anure

Abstract:

Electronic Commerce presents a world of approaches for doing business, purchasing without leaving the home and reaching global markets. It improves business processes but electronic commerce does have some issues too. Business ethics are the principles and morale values that guide behavior in the world of business. Business ethics describes what is right and what is wrong in the business world. It involves applying ethical standards to business decisions, operations and behaviors to ensure transparency, integrity, fairness and respect for all stakeholders. Ethics helps to build trust and loyalty, enhances brand reputation, reduces legal risks and encourages long term business sustainability. Legal issues refers to the laws and regulations that govern online business practices. Violation of these laws can result in lawsuits, fines or business shutdown. It involves consumer protection laws, Intellectual property laws, data protection and privacy laws, contract and E Signature validity, taxation and E-Commerce, cybercrimes and jurisdiction and cross border trade. Legal compliance in electronic commerce is critical for building trust, avoiding penalties and ensuring ethical digital trade. Business and customers must be aware about both national and international legal frameworks. Amazon, Facebook, Myntra, Ajio, Meesho, Flipkart etc.. are the best examples for the online businesses.

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