Enhancing Trust in Electronic Commerce

Author(s): Smt. Pallavi S Anure and Namita J Naik

Abstract:

Customer trust plays vital role for the sustained progress & development of electronic commerce the trust is the most important factor for the consumers to perform the transactions Online. Electronic commerce helps to minimize the risk of fraud. This papers attempts to study the concept of customer trust key elements of trust, techniques to promote trust & means to build Customer trust in E-commerce trust building in E- commerce is possible by full filling & completing an online order. The study also found that every consumer would like to make orders that are free from complications. Customer trust is the foundation of a successful relationship between consumers and businesses. Trust influences buying behavior, customer retention and brand loyalty. Enhancing customer trust in e-commerce is essential for attracting and retaining customers, reducing cart abandonment, and encouraging repeat business. Trust can be enhanced by user friendly website design, secure and transparent transactions, transparent business practices, social proof and reputation, customer review and rating, transparent business practices, consistent branding and communication and fulfillment reliability. Building and enhancing trust is not a one-time effort. It is a continuous process. Companies that prioritize trust see stronger customer loyalty, better word of mouth and sustained growth.

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Pages: 101-102     |    1 View     |    0 Download