Enhancing Customer Engagement and Purchase Intent through Augmented Reality in Online Shopping Platforms

Author(s): Dr. A Sree Lakshmi

Abstract:

This research investigates the impact of Augmented Reality (AR) on customer engagement and conversion during online purchases on e-commerce platforms such as Amazon and Flipkart. The integration of AR tools in online retail has grown significantly, offering customers immersive, interactive experiences that simulate real-life product use. This study evaluates the effectiveness of AR by analyzing customer perceptions, engagement levels, and purchase intent using a structured survey and data analysis through SPSS. Findings reveal that AR not only increases customer engagement but also positively influences purchase decisions. The paper offers recommendations for online retailers seeking to implement AR technologies effectively.

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Pages: 21-23     |    1 View     |    0 Download