An Analysis of Psychological Factors Influencing on Consumer Behaviour

Author(s): Dr. Kumaraswamy Mora

Abstract:

Consumer behaviour is meaningfully inclined by psychological factors, including perception, motivation, learning, beliefs, attitudes, and emotions. The present paper discovers the latest explore on how these psychological essentials shape purchasing decisions. By reviewing various recent studies, publications and other articles, this paper places of interest on key tendencies and theoretical developments in understanding consumer psychology and focusing on how the Artificial Intelligence (AI) impact on emotional triggers, intellectual biases, and social influences play a crucial role in modern consumer decision-making, moreover its advantages and limitations.

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Pages: 56-58     |    1 View     |    0 Download