Roles of Social Media in Selection and Recruitment and Its Simplification

Author(s): Ganesh K and Dr. M Kotteeswaran

Abstract:

The integration of social media platforms into recruitment and selection processes has significantly transformed human resource practices in the IT industry. Organizations leverage platforms such as LinkedIn, Facebook, and Twitter to efficiently identify, assess, and engage potential talent by utilizing advanced search algorithms, analytics, and targeted advertising. This approach offers benefits including enhanced diversity, increased access to passive candidates, and improved employer branding. However, challenges such as privacy concerns, potential biases, and ethical dilemmas persist. Studies indicate that while social media can reduce hiring timelines and foster inclusivity, it also necessitates robust policies and a balanced approach that integrates traditional and digital recruitment methods. The evolving landscape underscores the need for organizations to adapt strategies that address emerging challenges and optimize the use of social media responsibly in their recruitment endeavors.

keywords:

Pages: 79-82     |    3 View     |    0 Download