Travel Marketing Success: Strategies for Maximizing Customer Retention in the Tours Sector

Author(s): Rahul K and Dr. Geeta K Joshi

Abstract:

The tourism industry thrives on strong customer relationships, and retaining loyal customers has become a critical aspect of long-term business success. This study explores effective strategies used in the travel sector to enhance customer retention, emphasizing the importance of personalization, customer engagement, and loyalty programs. Utilizing both primary and secondary data, the research applies statistical techniques such as descriptive analysis, correlation, factor analysis, and regression to evaluate the effectiveness of various marketing and service-related initiatives. The findings reveal that while customer satisfaction levels are generally positive, specific areas like loyalty programs and personalized services require further improvement. Moreover, the study identifies digital marketing, post-tour engagement, and responsive customer service as essential components in influencing customer loyalty. The insights derived from this study offer practical guidance for travel service providers aiming to foster long-term relationships with their clients in a highly competitive and dynamic market.

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Pages: 163-172     |    2 View     |    0 Download