Journal: Int. J Adv. Std. & Growth Eval.
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Impact factor (QJIF): 8.4 E-ISSN: 2583-6528
INTERNATIONAL JOURNAL OF ADVANCE STUDIES AND GROWTH EVALUATION
VOL.: 4 ISSUE.: 3(March 2025)
Author(s): Dr. Shiromoni Bhuyan
Abstract:
This paper examines the cultural and communicative dimensions of Sankaradeva's Ankiya Nat and Bhaona, traditional Assamese theatrical forms. It moves beyond a purely religious analysis to explore the communication strategies embedded within these performances. Drawing upon the ancient Indian dramatic treatise, Natyashastra, particularly the concept of Sadharanikaran (shared understanding), the study analyzes how Sankaradeva effectively conveyed his messages to diverse audiences. It integrates modern communication theories, such as the Shannon-Weaver model and Fisher's Narrative Paradigm, to understand how Ankiya Nat functions as a form of cultural communication. The paper investigates the evolution of these dramatic forms, their fusion of folk traditions, and the use of theatrical elements like music, dance, costumes, and stagecraft. Furthermore, it analyzes the cultural characteristics of Ankiya Nat, highlighting its role in shaping Vaishnavite society in Assam. By applying the "seven C's" of communication and the Elaboration Likelihood Model, the study demonstrates how Ankiya Nat effectively engages audiences through both logical and emotional appeals, making it a powerful tool for cultural and spiritual communication.
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Pages: 14-18 | 2 View | 0 Download
How to Cite this Article:
Dr. Shiromoni Bhuyan. The Cultural and Communicative Dimensions of Ankiya Nat and Bhaona: A Theoretical Analysis. Int. J Adv. Std. & Growth Eval. 2025; 4(3):14-18,