Marketing Strategies and Customer Engagement: An Empirical Study

Author(s): Dr. Nital Kothari

Abstract:

Customer engagement has become an essential tool in developing marketing strategies and establishing business processes that link brand perception with customer loyalty. In recent years, there has been considerable managerial interest in defining, measuring, and developing customer engagement to meet the competitive challenges among industries. Companies must understand that customer engagement guarantees brand sustainability and is achievable by minimizing discrepancies between marketing efforts and consumer expectations. Various studies indicate that digital marketing is reshaping consumer interactions. The present study explores different marketing strategies and their impact on customer satisfaction and brand loyalty through a large-scale survey and comprehensive data analysis.

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Pages: 39-41     |    1 View     |    0 Download