E-Commerce Growth and Consumer Behaviour in India

Author(s): Dr. Nital Kothari

Abstract:

E-commerce has revolutionized the retail industry, leading to a paradigm shift in consumer behaviour and purchase patterns. This research paper explores the key drivers behind e-commerce expansion in India, focusing on digital infrastructure, technological advancements, and shifting consumer preferences. The study examines the impact of online payment systems, personalized marketing strategies, and logistics on the overall efficiency of e-commerce. Primary data collection, statistical analysis, and hypothesis testing have been employed to assess various e-commerce strategies and consumer engagement techniques, providing a comprehensive understanding of the changing retail landscape. Additionally, this paper evaluates regulatory frameworks, consumer protection policies, and the role of emerging technologies such as blockchain and augmented reality in e-commerce.

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Pages: 19-20     |    3 View     |    1 Download