College Students’ Attitude towards Social Networking Sites: Evidence from Sattur Taluk, Tamil Nadu

Author(s): Dr. M Sharmila Devi and T Muthumari

Abstract:

The exponential growth of Social Networking Sites (SNS) has brought substantial changes in the communication styles, learning approaches, and social engagement of college students. The present study investigates students’ attitudes towards SNS with specific reference to usage behaviour, perceived advantages, satisfaction level, and problems encountered. The study is based on primary data collected from 191 college students drawn from six higher educational institutions in Sattur Taluk, Tamil Nadu, through a structured questionnaire. Analytical tools such as percentage analysis, weighted arithmetic mean, Garrett ranking technique, and Chi-square test were employed for data interpretation. The results indicate that SNS usage is widespread among students, with smartphones and laptops being the primary access devices. Although SNSs play a constructive role in enhancing knowledge sharing, career awareness, and extracurricular exposure, excessive usage leads to issues such as time mismanagement, addiction, and privacy risks. The Chi-square analysis reveals no significant association between demographic variables and the level of satisfaction with SNS. The study provides valuable insights for educators, parents, and policymakers to promote balanced and responsible use of SNS in higher education.

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