Association between Internet USAGE and Motivating Factors of Web Users

Author(s): Dr. M Uma Kamalavathi and Dr. S Sumathi

Abstract:

The purpose of the study was to determine the relationship between Internet usage and selected motive dimensions of Internet users. The objective of the study was to determine the motive dimension factors such as educational assistance, information seeking, social bonding, inter personal utility and leisure persuasion of Internet users. To achieve the purpose of the study 200 post graduate students in physical education were selected as participants from the physical education institutions in Tamil Nadu, India. The age of the subjects was ranged from 18-25 years. The data collected on the selected variables by using the survey questionnaire which was developed by Taesoo Ahn during the year 2010. Pearson, Multiple Correlation and Multiple Regression were used to find out the motive factors which contribute or closely related to the Internet usage. The level of confidence was fixed at .05 levels. The result of the study shows that all selected motive factors such as educational assistance, information seeking, social bonding, inter personal utility and leisure persuasion were significantly related to the Internet usage and only three factors such as educational assistance, information seeking, and social bonding were highly contributed to Internet usage. Hence it is recommended that, similar study may be attempted by selecting a greater number of the motive factors, may be attempted by commercial websites and may be conducted for other than sports peoples.

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Pages: 120-122     |    2 View     |    1 Download