The Marketing of Digital Information Products and Services at Annamalai University A Study

Author(s): B Sri Priya and Dr. R Sarangapani

Abstract:

Digital information products and services have become essential in supporting academic and research activities in universities. This study aims to examine the marketing, usage, and user perception of digital information products and services at Annamalai University. A structured survey was conducted, and 120 responses were collected, of which 100 were valid and used for analysis. The study analyzes users’ demographic profiles, gender distribution, purpose of use, frequency of access, preferred digital resources, satisfaction levels, and perception of effectiveness. The data were organized using Microsoft Excel and analyzed using percentage analysis and simple statistical methods. The findings reveal insights into how users interact with digital information products and highlight areas for improving their accessibility, promotion, and overall effectiveness in the academic environment.

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Pages: 110-114     |    3 View     |    0 Download