Attitude of Customers towards Credit Cards in Online Shopping with Special Reference to Madurai City

Author(s): Sally M and Dr. R Mary Sophia Chitra

Abstract:

Online shopping has become a popular concept post COVID-19 pandemic. The customers have shifted to the new method of shopping, as it offers a lot of benefits like conservation of time and energy, availability of offers and discounts, accessibility to a lot of online stores, and the like. The online sellers also offer a wide range of payment avenues, from paying cash on delivery to paying through the ‘Buy- Now-Pay-later’ payment method which has emerged recently. The preference of customers towards the methods of payment varies from time to time. Each method has its own benefits and challenges. Credit card is one of the available methods of payment in online shopping, which provides instant credit facility to customers. This reduces the need for availing loans, which takes a lot of time to process. Credit card also increases the risk of debt of the customers which is a great disadvantage. The researcher has made an attempt to identify the attitude of customers towards the usage of Credit cards in Online Shopping. This research provides practical insights for online marketers to approach customers.

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