Bridging Markets and Nature: Navigating Branding Challenges in Non-Timber Forest Product Commerce

Author(s): Rasul Shaikh and Dr. Bramhanand Vitthalrao Deshmukh

Abstract:

Content discusses the diverse range of Non-Timber Forest Products (NTFPs) with a focus on their properties, applications, market dynamics, and existing challenges. Starting with the medicinal benefits of honey, the market overview includes distribution channels, flavors, and major regional players. A similar exploration is provided for natural gum, mahua, chironji, behada, tamarind, and bahava/amaltas, shedding light on their applications, nutritional value, and potential. The Minimum Support Prices (MSP) for various NTFPs are outlined, revealing the governments declared rates. The content emphasizes the hurdles and major issues faced in NTFP marketing, such as information asymmetry, lack of markets, and quality concerns. The proposed interventions and strategies include the need for branding, marketing units, and exploring government schemes for increased visibility and sustainability. The methodology involves comprehensive processes like interactions, field visits, data analysis, and researching potential market players. Key findings highlight the limited value addition practices, emphasizing the potential for development. The suggested strategy aims to establish a marketing unit, enhance value addition, improve quality, and explore various avenues for effective branding and marketing.

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Pages: 15-21     |    2 View     |    0 Download