Customer Perception towards Digital Banking in Jharkhand State

Author(s): Vinay Prasad Mehta

Abstract:

Customer perception is the opinions, feelings and beliefs customers have about your brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness. Customer perception is how customers feel about a brand digital banking. it is based on their experiences, beliefs and interactions with the digital banking both direct and indirect. The automation of conventional banking services using a digital platform is known as digital banking. Digitally enabled banking system offers several benefits to banks as well as to customers. Financial firms that provide digital banking services online eliminate needless paper documents like demand drafts, pay stubs, and cheques. All you need is a computer or a smartphone to access all financial services offered by digitally enabled banks, eliminating the need for in-person bank branch visits. Digital banking is the term for banking that is conducted entirely online using a digital platform. Online banking services are referred to as "digital banking." With the government's goal of a cashless economy and quick progress in expanding internet access across the country, Data are collected from primary as well as secondary i.e. Direct personal investigation, Indirect personal investigation, interview, questionnaires, direct observation, books, journal, magazines, news-papers, religious books, various financial institution published reports etc. Random sampling method is used and Sample size is 300. Non - parametric test is used in this research paper i.e. CHI-SQUARE TEST, etc.

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Pages: 78-84     |    3 View     |    1 Download