Social Media and Chinese Food as Popular Culture with Special Reference to Guwahati, Assam, North-East India

Author(s): Shilpi Mahanta

Abstract:

Chinese cuisine can be considered as one of the most popular culinary traditions in India and is also amongst the top culinary cultures in the world. In our home city of Guwahati in the state of Assam, the use of social media, television advertisements and various food delivering applications on our phones for marketing Chinese dishes and recipes is much higher compared to any other cuisines. To show the popularity and demand of the Chinese cuisine, the researcher visited all the Chinese restaurants in Guwahati including the first and oldest Chinese restaurant in Guwahati “China Town”. The research work was completed in the year 2019. Many Chinese restaurants were opened in Guwahati. Over the course of time these Chinese restaurants became the centre of attraction in the city. Restaurants such as Chinatown, Ming Room, Chungfa, Confucius, Yo! China etc made Guwahati a popular hub for relishing Chinese cuisines throughout the city. “The close similarity between North East India and China played an important role in influencing Chinese cuisine as most popular one in these eight states. Travel enthusiasts refer to Shillong as the gateway to authentic Chinese food”. (Phukan 2015).

keywords:

Pages: 27-29     |    5 View     |    0 Download