Digital Transformation in Indian Banking Services and Its Impact on Customer Satisfaction

Author(s): Prof. Mahalakshmi HP and Prof. Kavya KD

Abstract:

The information of banking industry in India is more evident that there are lot of changes that have occurred in financial markets, financial instruments and various banking products. Almost all banking services are delivering through electronic platforms. At present IT is a very powerful and financial institution which are the backbone of our Indian economy. Indian banking industry is which in midst of the revolution. Digital transformation is far beyond from moving traditional to modern banking services. It is critical change in how banks and other financial institutions learn about the interaction and also satisfies customers. The two main aspects concentrated in the paper firstly management process of digitalization of services and products in banking sector in India specifically examining information security systems, banks providing advanced services. Secondly, the impacting factor on their banking services for customer satisfaction is been discussed. The purpose of the study is to understand the information about banking services, the effects of e-banking and its impact on customer satisfaction.

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Pages: 10-13     |    3 View     |    0 Download