Evaluation of Strategic Use in Case Studies of Indian Small Businesses Using E-Commerce

Author(s): Dr. Vinod Kumar

Abstract:

The importance of studying how small and medium-sized businesses (SMEs) use e-commerce has increased. For small- to medium-sized firms (SMEs), there are already a number of benefits of e-commerce that have been exhaustively documented in both theoretical and applied literature. Despite the focus placed on encouraging SMEs to use e-commerce by academics and governments, little research has been done on the specific adoption strategies for SMEs in developing nations, particularly India. This article's goal is to provide a greater understanding of the elements and combinations of elements that SMEs must consider before integrating e-commerce into their operations by examining the actual experiences of SMEs in India.

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Pages: 23-25     |    3 View     |    0 Download