An Exploratory Review on the Persuasive Art of Presentation

Author(s): Sudharsan B and Dr. Jude Ashmi

Abstract:

The main objective of presentations is as a critical communication tool for conveying powerful messages. It emphasizes the need for rigorous preparation, polished presentation abilities, and persuasive methods in effectively engaging and influencing audiences. Mastering the art of presenting can have life-changing consequences, allowing individuals to deliver compelling investor pitches, and instructional sessions that connect with students, and leave a lasting impact in meetings or conferences. The summary acknowledges the availability of several presentation styles, which allows for greater flexibility in spreading knowledge and interacting with audiences of various backgrounds and interests. In addition, the significance of identifying the target audience, successfully utilizing body language, and harnessing novel presentation techniques to increase engagement and generate visually engaging presentations. Presenters can fascinate their audience, encourage active engagement, and effectively convey what they want to say by using these aspects. On top of that, presentations are acknowledged as accelerators for knowledge exchange, interpersonal interaction, and positive transformation. They act as platforms for exchanging ideas, stimulating debate, and influencing viewpoints. Individuals may excel in giving effective presentations that create a lasting impression on their audience, create positive results, and accomplish their communication goals with adequate planning, constant practice, and a positive mentality.

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