Customer Satisfaction through Digital Marketing-An Analysis

Author(s): Dr. Bojja Sridevi and Dr. V Maheshwar

Abstract:

Digital Marketing or Internet Marketing is a sector of marketing where the promotion of products or services is done through various online mediums and digital techonologies, they can be seen easily through desktops and mobile devices which expands the reach extensively. Digital Marketing has various forms: Social Media Marketing, Search Engine Optimisation, Email Marketing and more. The main role of this sector is to help in lead generation, garner new traffic, increase sales and reach the right customers who are interested in that specific product or service. Due to the pandemic, lockdowns were imposed all over the world and everything came to a standstill. Everybody was at home glued to their screens the day which meant the internet was the only source for brands to reach potential customers/ increase their base and ensure their visibility persists. Every industry was trying to increase its online presence and open new sources of revenue. Prior to the pandemic most brands stuck to organic marketing strategies and focused primarily on paid advertising as it gave quick results. But due to prevailing situation, the focus shifted to Social Media Marketing as brands could engage customers directly, create interactive content, build trust and maintain their visibility. This model will be followed post pandemic too as the importance. Search Engine Optimisation and content Marketing has shopt up and will continue to play a central role in the future as well.

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