A Unique Merger of Sports, Business, and Physical Education Disciplines

Author(s): Dr. Abhishek Mittal

Abstract:

A special and complex relationship can arise when business and physical education come together, offering opportunities as well as difficulties for people, communities, and organisations. The importance of physical activity and its effects on health and wellbeing are emphasised in physical education, whereas the creation, marketing, and consumption of goods and services are the main topics of commerce. The link between these two disciplines, as well as its possible advantages and disadvantages, is examined in this essay. In particular, the paper looks at how commercial partners can assist physical education programmes and sports-related activities financially, with resources, and with innovative ideas, as well as how the commercialization of sports and physical activity might result in disparities and exclusions. In light of the possible benefits and risks, the study concludes that a critical and balanced approach to the interaction between business and physical education is required, one that aims to maximise the former while minimising the latter. This essay advances knowledge of the connection between business and physical education and emphasises the need for additional study and policy formulation in this area.

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Pages: 20-23     |    2 View     |    0 Download