During Covid-19 OTT Platform Growth an Analysis

Author(s): Divya Madnani

Abstract:

The goal of this study is to determine how the OTT platform has changed over the course of Covid-19. OTT platforms are altering the entertainment industry, have experienced exponential development, and have solidified their position in recent years, particularly in 2020 owing to the Covid-19 pandemic. As a result, there has been an increase in OTT usage due to a change in peoples' consumption habits. This primary study used a questionnaire survey to examine people's views on OTT platforms, their future, changes in consumption patterns during the lockdown, and its comparison to the movie theatre.

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