Gender Stereotypes on Social Media

Author(s): Robina Akther

Abstract:

Gender stereotypes continue to exist and are transmitted through media, and through social, educational and recreational socialization, which promote gender prejudice and discrimination. The paper outlines different aspects of gender stereotyping and their impact on women’s career progressions from a managerial perspective, which engages with the critical theories of gender studies. Social media have become an integral part of our lives. These digitally networked media technologies are used to maintain social relationships, share information, or look for jobs. The peculiarity about social media is that users not only passively consume content but can in fact actively participate in shaping them. Girls and women use social media more often to share personal and creative content; they are par- ticularly active on Instagram, Snapchat, and TikTok. Boys and men use social media more often to play games and exchange opinions; they are mainly active on YouTube and Twitter. The paper contributes to existing literature by identifying the antecedents of gender stereotypes and their impacts on the career progressions of women.

Keywords: Gender, media, stereotypes.

Pages: 26-29      |       139 View       |       8 Download