An Investigation into the Elements That Impact the Online Shopping Patterns of Engineering College Students in Jhansi

Author(s): Dr. Neha Jain

Abstract:

The abstract outlines a conducted study aimed at examining the factors that affect the online shopping habits of engineering college students situated within the Jhansi District of Uttar Pradesh, India. The rapid emergence of online shopping within the E-Business sector is transforming the global retail industry. While it has gained traction in many parts of the world, its expansion in the extensive Indian consumer market is still developing. This research thoroughly investigates this phenomenon, utilizing both qualitative and quantitative research methods to assess how demographic variables impact different aspects of online shopping behavior, including contentment, intentions for future purchases, frequency of shopping, quantity of items purchased, and expenditure. The study relied on questionnaires to gather data, and the findings unveil that demographic factors such as age, gender, marital status, family size, and income significantly influence online shopping behavior in India. The insights derived from this study furnish valuable information for upcoming research ventures and practical implications within this field.

Keywords: Online shopping behavior, Students, Retail industry, Customer, Online Shopping Preferences.

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